Real Estate Case Study
Sitterle Homes needed a partner to come in and turn paid search campaigns around quickly to hit goals. We did just that.
Sitterle Homes is a real estate company that builds luxury homes in the most desirable communities in the Austin, Houston and San Antonio area.
Sitterle Homes sought to increase qualified interest form submissions across all Texas locations with a paid search, direct-response driven approach.
BACK TO THE PAID SEARCH BASICS
Cybertooth kicked off the engagement with an all-hands whiteboard brainstorming session with the Sitterle team. Within a few weeks, we restructured the paid search account from the ground up. Campaigns were broken out by the specific market and tactic. Within each campaign, keywords were grouped together based on the different ad group themes.
A FOCUS ON TESTING
We tested different landing pages in our initial launch to measure which experience drove the strongest on-site conversion rates and lowest cost per metrics
A STRATEGIC LOOK AT GOOGLE ADS AUTOMATION
We removed automated bid strategies on particular campaigns where CPCs were historically inflated. For example, we opted Brand campaigns into a different bidding strategy to decrease CPC.
A GREAT FOCUS ON NEGATIVE KEYWORDS
Since they had multiple locations spread across the Texas, we incorporated a robust negative keyword strategy. This prevented our campaigns from competing against one another and causing higher CPC’s.